Promoting Animal Welfare

We believe in promoting animal welfare through education, understanding that people can achieve great things through it. Recognizing that the lives of animals are just as valuable as those of humans, and acknowledging pets as members of our families, is a crucial mission for us.
Is a dog purchased from a pet shop or breeder not loved as a family member?

Dogs purchased from pet shops or breeders aren't necessarily unloved as family members. In many cases, owners choose their pets with affection from pet shops or breeders and accept them as part of their family.　

But rather, they've been raised with the perception that pets are commodities, influenced by society. They may not realize the extent of the harm they're causing simply because they haven't received proper education.

Through education, we aim to change such perceptions and foster a deeper respect and affectionate bond between humans and animals.